Sirocco food and wine consulting is launching Sirocco Insights, new consumer research services to help wineries and wine retailers collect reliable consumer preference data and engage their customer base.
Quantitative Descriptive Analysis (QDA) is an advanced food and beverage sensory evaluation method that supports applied research, business and marketing decisions. Defined product characteristics are quantified by a trained sensory panel. Sensory data is statistically analyzed to generate precise sensory profiles and identify differences between consumer products.
The food safety regulatory landscape is changing. With FSMA and SFCA, food and beverage companies have a responsibility to ensure product safety and consumer protection. For wineries, this means adopting good wine making practices and maintaining strong food safety programs.