Sirocco Food and Wine Consulting specializes in delivering technical consulting services including Food Safety Management System implementation (Canadian PCP Plans, HACCP, SQF, FSMA Preventive Controls for Human Food) as well as Sensory Testing of food, wine, and other beverages. We focus on science and best practices to provide value to our clients.
Mission + Core Values
Sirocco Food and Wine Consulting believes in continuous improvements to achieve service quality and customer satisfaction. We strive to provide value to our customers through confidentiality, respect, integrity, openness, and commitment.
Karine Lawrence, Founder and Principal Consultant of Sirocco Food + Wine Consulting, has worked for the wine and food industry for over 20 years and brings expertise in Food Safety, Sensory Analysis and Regulatory Compliance. Since the inception of Sirocco Food + Wine Consulting in 2014, she has provided research and consulting services to food and wine industry stakeholders in Canada and the United States. Karine’s wine research projects have been published in Consumer Science and Strategic Marketing: Case Studies in the Wine Industry (Woodhead Publishing, 2019). She is a Lead FSPCA instructor (human Food), Certified SQF Trainer & Consultant and Wine Educator at Okanagan College. Karine is currently in partnership with Primority, Eco Eats, Terroir Wine Consulting and Silk and Coupe. Karine holds a Master of Food Science degree as well as a diplôme d’ingénieur (specialized in agri-food industries). She is a certified HACCP professional and a BC VQA Wine Assessor.
Dereje Bezabih (Ph.D.) has worked as a Quality Assurance team member in Beverage and Natural Health Product Manufacturing companies, before holding his current position of Agricultural Scientist. In the past three years, Dereje has been collaborating with Sirocco to develop several HACCP Projects for small and medium food companies. Dereje holds a Ph.D. degree in Horticulture, with a research in the post-harvest food quality of horticultural crops. Moreover, he completed a one year course from the M.Sc. Program called ‘Safety in the Food Chain’ in an Austrian University before he earned his Master of Food Science degree from the University of British Columbia.
Darcen is a market researcher specializing in both consumer behavior and sensory evaluation. With over a decade of experience designing and implementing research studies, he is currently working at the University of British Columbia Okanagan to better understand the sensory experience of wine and how this impacts consumer decision making.
Previously, as the Associate Vice President at Ipsos, he designed and implemented consumer behavior and product understanding studies for clients throughout North America. As an experienced moderator and facilitator, this included dozens of qualitative projects, including focus groups, IDI’s, shop-alongs, and ethnographies. Additionally, he has designed and conducted dozens of quantitative studies, many of which utilize advanced analytics like Implicit Association, TURF, Discrete Choice Modelling and MaxDiff.
As a Panel Leader for Sensory Spectrum Inc., he led descriptive analysis panels to understand the sensory experience of consumer products, a skillset he continues to implement with wine panel research across Canada.
Felicia Loo is a Certified Food Scientist (CFS). She has worked in quality assurance, regulatory and product management for food and natural health products for the past 6 years. She is also a qualified SQF practitioner. She has experiences working with multiple food safety compliances and voluntary certification schemes such as SQF, FSSC 22000, CFIA, Health Canada, Organic, Kosher and Halal. Felicia has graduated from the University of British Columbia with BSc. In Food Science with a Minor in Commerce.