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Read more on Consumer Research & You: Wine Industry Help from Sirocco Insights
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Consumer Research & You: Wine Industry Help from Sirocco Insights

Last month, Sirocco food and wine consulting launched Sirocco Insights, a new consumer behaviour and trends research service, to help wineries and wine retailers collect reliable consumer preference data and effectively engage their customer base. Why Consumer Research? The United States consumes more wine in total than any other country according to the Wine Institute,…