Publications

Consumer Science and Strategic Marketing: Case Studies in the Wine Industry

Authored publications

Pena, C. A. Joy & Lawrence, K. (2016/2017, accepted). Sensory Consumption and Strategic Marketing of Wine: Perspectives from British Columbia Wineries. In C. Santini (Ed.), Consumer Science and Strategic Marketing: Case Studies in the Wine Industry. CA, USA: Elsevier.

Joy, A., C. Pena and K. Lawrence (2017 accepted). Using Sensory Profiling for Strategic Decision Making: Wineries in the Okanagan Valley.  In C. Santini and D. Cavicchi (Eds.) Consumer Science and Strategic Marketing: Case Studies in the Wine Industry. CA, USA: Elsevier.

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Other publications

Bianca Grohmann, Camilo Peña & Annamma Joy (2018) Wine quality and sensory assessments: do distinct local groups of wine experts differ?, Journal of Wine Research, 29:4, 278-289.

Unpublished Work

Art and Science of Wine Blending – Wine Quality through sensory science, A practicum report submitted in partial fulfillment for the Master of Food Science requirements (August 2013)

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