Media & Publications

In the Media

Initial ‘Sensory Symposium’ addresses hot topics in the wine biz

My VanCity | May 8, 2019

“BC. Wine industry professionals, aficionados, and wine lovers alike gathered to attend three distinct learning sessions at the Okanagan College campus. Each session, hosted by Laura Milnes, of SILK+COUPE, garnered a plethora of ideas via discussions by winemakers on some ‘in-the-now’ topics.”

Same wine, different tastes: Study pits B.C. oenophiles against Montreal sommeliers

CBC News | January 15, 2019

“The results didn’t surprise Karine Lawrence, who runs the B.C. wine-consulting firm Sirocco and helped organize the Okanagan portion of the study.”

Like the label? You’ll probably like the wine, says UBC researcher

CBC News | March 17, 2019

“Darcen Esau, a master’s candidate in Community, Culture and Global Studies at the University of British Columbia’s Okanagan campus, researched the phenomenon for his master’s thesis, which he’s scheduled to defend next Friday.”

Consumer Science and Strategic Marketing: Case Studies in the Wine Industry

Authored publications

Peña, C., Joy, A., & Lawrence, K. (2019). Rebranding wine using sensory profiling data: A case study. In Case Studies in the Wine Industry (pp. 115-128). Woodhead Publishing.

Other publications

Joy, A., Grohmann, B., & Peña, C. (2019). Preliminary thoughts on the importance of sensory profiling for strategic decision-making in Canadian wineries. In Case Studies in the Wine Industry (pp. 167-179). Woodhead Publishing.


Grohmann, B., Peña, C., & Joy, A. (2018). Wine quality and sensory assessments: do distinct local groups of wine experts differ?. Journal of Wine Research, 1-12.

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