Media & Publications

In the Media

Same wine, different tastes: Study pits B.C. oenophiles against Montreal sommeliers

CBC News | January 15, 2019

“The results didn’t surprise Karine Lawrence, who runs the B.C. wine-consulting firm Sirocco and helped organize the Okanagan portion of the study.”

Consumer Science and Strategic Marketing: Case Studies in the Wine Industry

Authored publications

Peña, C., Joy, A., & Lawrence, K. (2019). Rebranding wine using sensory profiling data: A case study. In Case Studies in the Wine Industry (pp. 115-128). Woodhead Publishing.

Other publications

Joy, A., Grohmann, B., & Peña, C. (2019). Preliminary thoughts on the importance of sensory profiling for strategic decision-making in Canadian wineries. In Case Studies in the Wine Industry (pp. 167-179). Woodhead Publishing.


Grohmann, B., Peña, C., & Joy, A. (2018). Wine quality and sensory assessments: do distinct local groups of wine experts differ?. Journal of Wine Research, 1-12.

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